I ran across this in a commentary about the Passion of the Christ, it is taken out of context, but I agree with it, in and out of its context.
Emerging culture people are, no doubt, as sensitive as anyone else to dramatic, multisensory, rational-plus-emotional presentations. Special effects can impress them. But they’re also suspicious of the whole business. They’re looking for something that can’t be “produced” but which can only be created: Authenticity. Reality. Honesty. Fruit.
That last word, of course, has special resonances to the teachings of Jesus and the apostles. Think of the difference between produce (like fruit) and products (like films, radio broadcasts, boxed programs, etc.). Think of something that must be the organic outgrowth of genuine health and vitality versus something that can be produced with money and technical savvy.
Jesus didn’t say it was by our clever outlines, memorable mnemonics, snazzy programs, and special effects that we would be known as his disciples, or that he would be known as sent from God. Rather, he said, it was by our love that we and he would be known, and by our fruit: our good works that shine in darkness and inspire all to glorify God.
To reflect what is said above, that is my personal mission.