So a while back I started seeing some interesting ads around, the “I’m a Mormon” ads, you know the ones featuring “normal everyday” people, NFL stars, doctors, lawyers, etc. This made me think… what on earth would a “I’m a Christian” ad even begin to look like? I wont’ even try. But then I read an article on one of my favorite online magazines, Out of Ur, called Mormons, Mormons Everywhere and I started to think, does it matter what the world thinks?
It’s a hard subject to approach, but one that I think we (the Church) fail at quite miserably. There’s are part of me that simply thought “just let them think what they want” – but I don’t think that truly reflects the attitude or value we want. We should care what “they” think, but we don’t want to just come up with marketing schemes to make it happen. In the end it’s true transformation of our lives, our friends, and the community around us that will be our “ad” to the world.
But I still think, maybe the Mormon ads do at least (for those of us who at least try to be open minded) get people to rethink their preconceived ideas of Mormons. As I said, I have no idea how the Church in its current state would ever come together to agree on an image to encourage America (and the world) to rethink their ideas… But maybe the Mormons have something going on?